UK Marketing Manager – Demand Generation & Growth (B2B SaaS)

Location: Barcelona, Spain

Salary: €40,000–€55,000 annually

Company

hirify.global builds AI business management software that centralizes workflows across HR, Finance, Talent, Operations, and IT. The product company is headquartered in Barcelona and operates internationally as a fast-growing SaaS business.

What you will do

• Own the UK marketing and demand generation strategy across awareness, acquisition, pipeline, conversion, MRR, and revenue.
• Build and execute integrated campaigns across paid media, CRM, inbound, outbound, ABM, events, webinars, content, partnerships, and offline activations.
• Develop campaigns for priority ICP segments, industries, accounts, products, and commercial priorities.
• Partner with Sales, BDRs, Partnerships, RevOps, Product Marketing, Growth, and other Marketing teams to generate qualified pipeline.
• Manage the UK marketing budget, agencies, vendors, and partner marketing programs.
• Monitor pipeline, MRR, conversion, CAC, CPL/CPD, ROI, and revenue contribution to identify scalable opportunities.

Requirements

• 5+ years of marketing experience with significant UK market experience, ideally in B2B SaaS, technology, or another high-growth environment.
• Experience owning UK marketing or demand generation and building full-funnel, multi-channel strategies.
• Experience managing marketing budgets, agencies, external partners, and commercial performance metrics.
• Experience with CRM and marketing automation platforms such as HubSpot or Salesforce, plus dashboards, attribution, funnel reporting, and campaign data.
• Experience with Google Ads, LinkedIn Ads, analytics, enrichment, intent, ABM, or similar demand generation technologies.
• Native-level English or equivalent professional fluency, with strong stakeholder management, presentation, and public speaking skills.

Nice to have

• Experience in B2B SaaS, HR technology, or business software.
• Experience scaling a market into a core strategic market.
• Experience with partner ecosystems, resellers, referral partners, MDFs, or Marketing Development Plans.
• Previous commercial, Sales, Partnerships, or customer-facing experience.

Culture & Benefits

• High-growth, multicultural, and collaborative environment.
• Private health insurance through Alan.
• Wellhub access, expense savings through Cobee, and language classes.
• Breakfast in the office, organic fruit, food discounts, and a pet-friendly workplace.
• Values centered on ownership, continuous learning, partnership, speed, and growth.