Growth CRM Lead

Location: London; Workplace: Hybrid

Company

Numan develops patient-focused services and growth initiatives across CRM, lifecycle marketing, and commercial channels.

What you will do

• Own and optimise lead conversion, abandoned basket recovery, new patient approval recovery, and retargeting campaigns.
• Develop cross-sell, upsell, referral, and promotional programmes that drive incremental revenue and long-term patient value.
• Build growth loops and collaborate with Product on new referral capabilities and features.
• Lead test-and-learn initiatives across channels, creative approaches, and the full funnel.
• Partner with Data and Analytics to measure campaign performance, revenue contribution, ROI, margin, and LTV.
• Coordinate with Paid Media, Product, and Commercial teams to align lifecycle and paid channels and manage growth projects from planning through execution.

Requirements

• Proven experience in CRM, lifecycle, or growth marketing with measurable revenue impact.
• Experience with lead nurture, abandoned basket, retargeting, cross-sell, upsell, and referral programmes at scale.
• Technical fluency in CRM platforms such as Customer.io, Braze, or Klaviyo, including campaign setup, QA, and automation logic.
• Strong analytical and commercial skills, including segmentation, behavioural analysis, and translating data into growth hypotheses.
• Excellent project management, communication, and cross-functional collaboration skills.
• Ability to work in a fast-moving, commercially driven environment.

Culture & Benefits

• Permanent employment in a hybrid London-based role.
• Focus on experimentation, continuous improvement, and commercially measurable growth.
• Benefits are provided by Numan.