Senior CRM Executive

Location: Manchester, United Kingdom

Company

hirify.global is a media and entertainment company operating consumer brands and competition products including Cash Call and hirify.global Win.

What you will do

• Plan, build, and deliver multi-channel CRM campaigns across email, push notifications, and in-app messaging.
• Manage audience segmentation, campaign scheduling, automation, quality assurance, calendars, and approvals.
• Develop and optimise customer journeys covering onboarding, engagement, conversion, retention, and re-engagement.
• Use behavioural data, personalisation, and A/B testing to improve campaign effectiveness.
• Monitor engagement, conversion, retention, and revenue performance and provide actionable recommendations.
• Partner with Data, Product, Design, Marketing, Commercial, and Consumer Enterprises teams.

Requirements

• Experience in CRM, lifecycle marketing, retention, or digital marketing, with a record of delivering multi-channel campaigns.
• Hands-on experience with a customer engagement platform such as Braze, Bloomreach, or Salesforce.
• Understanding of audience segmentation, personalisation, marketing automation, and customer lifecycle journeys.
• Strong analytical, organisational, communication, and stakeholder management skills.
• Ability to manage multiple campaigns and deadlines with strong attention to detail.
• Commercial understanding of how CRM supports engagement, conversion, retention, and revenue growth.

Culture & Benefits

• Inclusive workplace focused on diversity and belonging.
• Reasonable adjustments are available throughout the recruitment process and in the workplace.
• Collaborative environment spanning Consumer Enterprises, Product, Design, Data, Marketing, and Commercial teams.

Hiring process

• Applications are accepted until 13 November 2026.
• Reasonable adjustments can be requested during the recruitment process.