Product Marketing Manager (Digital Health)

TL;DR

Product Marketing Manager (Digital Health): Leading end-to-end go-to-market strategies and cross-functional product launches for a consumer-led digital health platform with an accent on translating product capabilities into compelling narratives. Focus on driving GTM processes, developing marketing claims, and aligning messaging across product, research, and legal teams.

Location: Hybrid (2 days per week on-site required in New York, NY or Princeton, NJ, USA)

Salary: $126,000–$166,000

Company

hirify.global is a leading whole-person health platform that combines personalized medication with behavior change science to help millions build lasting healthy habits.

What you will do

• Lead the end-to-end go-to-market (GTM) process for new product launches from strategic planning through execution.
• Translate complex product capabilities into clear, compelling marketing narratives and user-centered positioning.
• Collaborate with Product, Marketing, Research, and Legal teams to ensure messaging is aligned and impactful.
• Identify optimal marketing channels for launches and partner with channel owners to execute campaigns.
• Drive special projects related to claims development, including researching and validating marketing claims.
• Develop scalable mechanisms and processes to improve how the company launches and promotes products.

Requirements

• 6+ years of experience in product marketing for consumer-facing (B2C) products, ideally in high-growth environments.
• Experience working with in-house marketing teams within the tech or digital product space.
• Proven ability to partner with product teams and cross-functional stakeholders.
• Strong product sense and ability to translate features into user-centered messaging.
• Must be based in or able to work hybrid (2 days on-site) in New York, NY or Princeton, NJ, USA.

Nice to have

• Experience in digital health or telehealth sectors.

Culture & Benefits

• Comprehensive health package including premium-free medical plan options, dental, vision, and life insurance.
• Financial security through 401(k) with company match and stock awards.
• Generous time off including paid holidays, Summer Fridays, and a company-wide Summer Break week.
• Support for families through paid parental leave.
• Performance-based bonuses and exclusive access to hirify.global's product suite.