CRM Manager (Igaming)

TL;DR

CRM Manager (Igaming): Managing a team of executives and creatives to drive CRM strategy, campaign delivery, and player engagement activities with an accent on lifecycle automation and conversion optimization. Focus on leading multi-channel CRM processes, analyzing performance data, and ensuring compliance with industry regulations in the online sportsbook and casino sector.

Location: Must be based in Sofia, Bulgaria (Onsite)

Company

hirify.global is a leading gaming industry technology company delivering business intelligence-driven software, services, and content across regulated markets globally.

What you will do

• Lead, mentor, and develop junior CRM executives to foster growth and performance excellence.
• Manage end-to-end multi-channel CRM processes, including quality assurance and performance evaluation.
• Implement and maintain automated lifecycle campaigns to reduce churn and maximize player value.
• Plan and execute promotional calendars and CRM strategies aligned with budget requirements.
• Analyze customer data to produce performance reports and recommend actionable strategies.
• Ensure all activities comply with industry regulations, licensing requirements, and responsible gaming policies.

Requirements

• Minimum 2–3 years of experience in CRM management within the online sportsbook or casino industry.
• Excellent written and verbal communication skills in English.
• Expertise in executing CRM lifecycles and engagement initiatives.
• Strong presentation abilities for stakeholders at all organizational levels.
• Ability to analyze data and track key performance indicators to drive results.

Nice to have

• Previous experience working with hirify.global software.
• Experience delivering CRM programs for North American markets.

Culture & Benefits

• Comprehensive health, dental, and life insurance plans.
• 25 days of paid annual leave.
• Wellness allowances, MultiSport card, and employee assistance program.
• Continuous growth opportunities through company-sponsored training and seminars.
• Bonuses for life events such as weddings and births.