Marketing Operations & Digital Campaigns Manager (ABM)

Location: Sofia, Bulgaria — hybrid

Company

hirify.global is a travel technology company providing AI-driven offer and revenue optimization solutions for airlines, with nearly 40 years of airline expertise.

What you will do

• Administer the marketing technology stack, including marketing automation, Salesforce campaigns, ABM platforms, and advertising technology.
• Maintain Salesforce campaign hygiene, attribution integrity, naming standards, and reliable marketing performance reporting.
• Build and execute segmented email campaigns, nurture streams, event communications, and customer lifecycle journeys.
• Manage account-based targeting, buying group lists, intent signals, account-matched audiences, and contact data quality.
• Execute and optimize paid campaigns across LinkedIn Ads, Programmatic, and Google Ads, including budget pacing and performance monitoring.
• Connect paid campaigns, email journeys, landing pages, and lead capture forms while tracking engagement and pipeline influence.

Requirements

• 5–7 years of experience in marketing operations or campaign management within a B2B technology organization.
• Hands-on experience with marketing automation, targeted email programs, segmentation, nurture workflows, and deliverability management.
• Direct experience with Salesforce campaign management and attribution reporting.
• Experience with an ABM platform such as HubSpot, 6sense, Demandbase, or an equivalent solution.
• Practical experience with LinkedIn Ads, Google Ads, UTMs, form tracking, and account-based attribution.
• Strong analytical skills and experience building dashboards for account engagement and pipeline influence.

Nice to have

• HubSpot certification or hands-on HubSpot experience.
• Airline, travel technology, or enterprise B2B SaaS experience.
• Understanding of core AI concepts, prompt creation, agentic AI systems, and AI productivity tools.

Culture & Benefits

• Flexible ways of working and a culture focused on care, accountability, innovation, and customer success.
• Continuous learning and opportunities to grow professionally.
• Work on AI-driven airline retailing and intelligent offer and revenue optimization.
• Collaboration with Sales, Revenue Operations, Product Marketing, and Web teams.