Marketing Operations & Digital Campaigns Manager (SaaS)

TL;DR

Marketing Operations & Digital Campaigns Manager (SaaS): Managing the operational execution of precision-based marketing programs for a global travel technology platform with an accent on data integrity, system reliability, and account-based marketing (ABM) strategy. Focus on orchestrating complex digital campaigns across CRM, marketing automation, and paid channels to drive pipeline and account engagement.

Location: Must be based in Sofia, Bulgaria (Hybrid)

Company

A dedicated travel technology company with nearly 40 years of expertise, powering the future of AI-driven airline retailing.

What you will do

• Serve as the primary administrator for the marketing technology stack, including marketing automation, Salesforce, and ABM platforms.
• Maintain Salesforce campaign hygiene, attribution integrity, and data accuracy to ensure reliable reporting for Sales and Revenue Operations.
• Execute end-to-end campaign operations, including audience segmentation, asset deployment, and platform configuration.
• Plan and implement email marketing programs, nurture streams, and lifecycle sequences with a focus on deliverability and precision.
• Manage paid digital campaigns across LinkedIn, Programmatic, and Google Ads, including budget pacing and performance optimization.
• Partner with Web teams to connect email journeys, landing pages, and lead capture forms into cohesive campaign experiences.

Requirements

• Must be based in Sofia, Bulgaria for a hybrid work arrangement.
• 5-7 years of experience in marketing operations or campaign management within a B2B technology organization.
• Hands-on experience with marketing automation platforms and executing targeted email programs.
• Direct experience with Salesforce campaign management and attribution reporting.
• Proven experience with ABM platforms and executing paid digital campaigns on LinkedIn and Google Ads.
• Strong analytical skills with experience building performance dashboards for account engagement and pipeline influence.

Nice to have

• HubSpot certification or hands-on HubSpot experience.
• Experience in airline, travel technology, or enterprise B2B SaaS.

Culture & Benefits

• Culture of care focused on supporting professional growth and innovation.
• Flexible ways of working to promote work-life balance.
• Opportunity to work with AI-driven solutions in a global market.
• Continuous learning environment within a stable, long-standing company.