Customer Marketing Manager (Airline Technology)

Location: Sofia, Bulgaria — hybrid

Company

hirify.global develops software and technology solutions that help companies compete and win in their markets, including products for the airline industry.

What you will do

• Own the customer reference and advocacy program for hirify.global Travel, maintaining customer proof points, case studies, and testimonials.
• Identify and develop airline customer advocates for speaking engagements, events, awards, and peer references.
• Partner with Customer Success to turn measurable customer outcomes into compelling stories and expansion narratives.
• Manage customer newsletters, webinars, lifecycle communications, and CAB/EAB program support.
• Embed customer proof into ABM campaigns, sales enablement, cross-sell and upsell materials, and retention conversations.
• Track program impact and collaborate with Sales, Customer Success, Product Marketing, ABM, Sales Enablement, and PR.

Requirements

• 3+ years of experience in customer marketing, customer success, or a related B2B marketing function.
• Experience building and managing enterprise customer reference and advocacy programs.
• Strong storytelling and writing skills, including case studies, testimonials, and customer-facing content.
• Experience supporting ABM or named-account marketing programs with customer proof and reference assets.
• Familiarity with Salesforce, CRM reporting, and marketing automation platforms.
• Strong cross-functional collaboration skills; airline or travel technology experience is preferred.

Nice to have

• Experience with monday.com or similar project management tools.
• Airline or travel technology industry experience.

Culture & Benefits

• Hybrid work environment combining office and home-office activities.
• Opportunity to contribute to a company with more than 30 years of operating history.
• Work across customer-focused marketing, sales, product, customer success, and PR functions.
• Role may involve extended hours, critical deadlines, and stressful situations.