Customer Marketing Manager (Travel)

TL;DR

Customer Marketing Manager (Travel): Owning the customer advocacy and reference program for hirify.global Travel, ensuring airline success stories are systematically captured, developed, and activated across ABM campaigns, PR, and sales enablement. Focus on converting measurable customer outcomes into credible market narratives that support expansion conversations and reinforce the company's position in the airline industry.

Location: Hybrid role based in Sofia, Bulgaria

Company

hirify.global is a software company with over 30 years of experience, dedicated to helping companies compete and win in their markets through innovative technology solutions.

What you will do

• Own and operate the customer reference and advocacy program, maintaining a library of airline customer proof points and testimonials.
• Recruit and nurture customer advocates across airline accounts to support expansion priorities.
• Activate advocates across speaking engagements, industry events, and peer-to-peer conversations.
• Embed customer proof points into ABM campaigns and sales enablement materials.
• Partner with PR to pitch success stories to airline industry media and trade publications.
• Track and measure the impact of customer marketing programs on the expansion pipeline.

Requirements

• 3+ years of experience in customer marketing, customer success, or a related B2B marketing function.
• Proven experience building and managing customer reference and advocacy programs in enterprise environments.
• Strong storytelling and writing capability for case studies and customer-facing content.
• Experience supporting ABM or named-account marketing programs.
• Familiarity with Salesforce, CRM reporting, and marketing automation platforms.
• Must be based in or able to work from the Sofia office (Hybrid).

Nice to have

• Airline or travel technology industry experience.
• Experience with monday.com or similar project management tools.

Culture & Benefits

• Opportunity to join a company with 30+ years of proven success.
• Collaborative environment working across Sales, Customer Success, and Product Marketing teams.
• Focus on professional growth and shaping the future of market competition.