Field Marketing Manager (SaaS)

TL;DR

Field Marketing Manager (SaaS): Activating account-based marketing programs within regional airline markets with an accent on translating global campaign strategy into high-impact engagement. Focus on orchestrating regional programs like executive briefings and roundtables to strengthen customer relationships and accelerate expansion opportunities.

Location: Hybrid, Sofia, Bulgaria

Company

hirify.global is a travel technology company with nearly 40 years of expertise, specializing in AI-driven airline retailing and revenue optimization.

What you will do

• Activate global marketing campaigns within regional airline markets to ensure alignment with priority accounts.
• Partner with Sales and Customer Success teams to coordinate marketing touchpoints that support account progression.
• Plan and execute high-value regional programs including executive dinners, roundtables, and industry events.
• Translate centralized messaging into regional programs that resonate with airline audiences.
• Capture and communicate field insights, customer feedback, and competitive dynamics to the broader marketing team.
• Manage regional marketing budgets and coordinate event logistics with internal and external stakeholders.

Requirements

• 5–7 years of experience in field marketing within a B2B technology or enterprise software organization.
• Proven success partnering with Sales teams to support engagement with strategic accounts.
• Demonstrated experience planning and executing executive engagement programs and industry events.
• Strong understanding of account-based marketing strategies and their impact on pipeline growth.
• Ability to manage regional marketing programs, vendor coordination, and event budgets.
• Strong cross-functional collaboration skills and project management capabilities.

Nice to have

• Experience in the airline industry, travel technology, or enterprise B2B SaaS.
• Understanding of core AI concepts and ability to leverage AI tools for workflow optimization.

Culture & Benefits

• Culture of care focused on supporting professional growth and innovation.
• Flexible ways of working to support work-life balance.
• Opportunity to work with a global team in a company powering the future of AI-driven airline retailing.
• Continuous learning environment with a focus on professional development.