Director, Omnichannel Strategy & Experience Design (SaaS)

TL;DR

Director, Omnichannel Strategy & Experience Design (SaaS): Designing the foundational logic and structural blueprints for customer engagement across the B2B lifecycle with an accent on omnichannel journey architectures and decisioning frameworks. Focus on translating business priorities into scalable engagement systems based on behavioral and intent signals.

Location: Must be based in the United States

Company

A B2B enterprise SaaS company focusing on scalable customer engagement and omnichannel strategy.

What you will do

• Define and maintain the omnichannel strategy and journey roadmap across the full customer and account lifecycle.
• Design end-to-end journey architectures, including personas, buying groups, lifecycle stages, triggers, and desired outcomes.
• Build decisioning frameworks that define engagement logic, branching paths, and personalization rules across channels.
• Establish how behavioral, intent, product, and sales signals influence engagement timing and sequencing.
• Collaborate with data, marketing operations, content, and martech teams to ensure journey designs are executable and scalable.
• Develop reusable journey frameworks, templates, and design patterns to standardize lifecycle design work.

Requirements

• 6+ years of experience in B2B marketing with strong exposure to SaaS or enterprise lifecycle programs.
• Proven background in lifecycle marketing, journey design, or omnichannel orchestration.
• Experience working with marketing automation and experience platforms such as Marketo, Salesforce, or Adobe.
• Strong systems thinking with the ability to translate strategy into structured, scalable frameworks.
• Experience supporting complex buying groups with multiple stakeholders and long sales cycles.
• Ability to collaborate across global, cross-functional teams and align diverse stakeholders.

Culture & Benefits

• Fully remote, U.S.-based work environment.
• Opportunity to work on enterprise-scale omnichannel strategy and lifecycle architecture.
• Collaborative, strategy-led consulting-style environment.
• Exposure to complex B2B SaaS and global customer engagement programs.
• Competitive compensation aligned with experience.