Web Product Manager (Growth/Marketing)

TL;DR

Web Product Manager (Growth/Marketing): Owning the strategy, creation, and evolution of high-impact web experiences with an accent on conversion rate optimization and B2B marketing alignment. Focus on translating product positioning into web-native experiences, managing the website as a product, and driving measurable business outcomes through data-driven experimentation.

Salary: $140,000 – $170,000 USD

Company

hirify.global is a cybersecurity company protecting organizations from phishing, impersonation, and brand abuse through real-time detection and response.

What you will do

• Audit current web properties to identify gaps across product, feature, and industry pages.
• Define and execute a roadmap for new page creation and refreshes based on business impact and SEO potential.
• Translate product positioning and messaging into compelling, web-native experiences.
• Lead cross-functional projects from concept to launch, collaborating with design and engineering teams.
• Evaluate page performance using analytics and A/B testing to drive continuous improvement.
• Balance immediate marketing needs with long-term technical and strategic health of web properties.

Requirements

• 6+ years of experience as a Web Product Manager or in a Digital Experience role within B2B marketing or growth.
• Proven track record of launching and optimizing high-traffic marketing websites.
• Strong understanding of UX principles, web design, and conversion rate optimization methodologies.
• Proficiency with web analytics tools like Google Analytics 4 and A/B testing platforms.
• Experience with CMS platforms such as Webflow or WordPress and SEO best practices.
• Ability to bridge the gap between marketing strategy, design aesthetics, and technical feasibility.

Nice to have

• Experience working in a high-growth SaaS environment.
• Strong eye for design.
• Prior experience measuring growth metrics like MQLs, sign-ups, and pipeline contribution.

Culture & Benefits

• Remote-first culture with built-in flexibility.
• Meaningful equity participation in company success.
• Comprehensive health benefits and parental leave.
• Flexible PTO policy.
• High-performance environment focused on intellectual curiosity and rapid execution.