Provider Product Marketing Director (SaaS)

TL;DR

Provider Product Marketing Director (SaaS): Defining and driving the positioning, packaging, and GTM strategy for a multi-product B2B SaaS portfolio in the homecare space with an accent on pipeline generation and revenue growth. Focus on building AI-enabled marketing workflows, optimizing sales enablement, and aligning product roadmaps with market insights.

Location: Remote (US)

Company

hirify.global is a leading technology platform for home and community-based care, connecting patients, personal care providers, managed care organizations, and states.

What you will do

• Own the Product Marketing strategy and positioning for the provider business to create narratives that drive customer trust and action.
• Drive go-to-market (GTM) strategy and execution for new products and major releases, focusing on adoption and revenue impact.
• Build and operationalize AI-enabled workflows and agentic systems for competitive intelligence and messaging development.
• Lead pricing and packaging strategies in partnership with Product and Finance to align with market dynamics.
• Develop high-impact sales enablement assets, including battlecards and competitive intelligence, to improve win rates and deal velocity.
• Establish feedback loops between Sales and customers to continuously refine messaging and identify market opportunities.

Requirements

• 7–12 years of experience in product marketing or a related role in B2B SaaS.
• Proven track record of owning product positioning, launches, and GTM strategies.
• Experience influencing executive stakeholders and driving cross-functional initiatives in complex organizations.
• Bachelor’s degree.
• Strong writing and storytelling ability to simplify complex products into compelling narratives.
• Comfort using AI tools to accelerate content creation and analysis.

Nice to have

• Experience in healthcare SaaS or other regulated industries.

Culture & Benefits

• Fully remote work arrangement.
• Opportunity to work in a high-growth environment transforming the healthcare space.
• Focus on modernizing marketing execution through AI and experimentation.
• Inclusive culture as an equal-opportunity employer.
• Occasional travel (up to 10%), including overnight trips.