Senior Product Marketing Manager (MedTech)

TL;DR

Senior Product Marketing Manager (MedTech/Diagnostics): Owning the go-to-market strategy and technical narrative for the Luminex Licensed Technology Group to accelerate partner success. Focus on translating complex scientific concepts into customer-centric value propositions, orchestrating integrated demand generation programs, and leading global positioning strategies.

Location: Hybrid (Remote with 20% office visits to Austin, Texas)

Company

hirify.global is a global leader in immunodiagnostic and molecular diagnostic solutions dedicated to improving patient outcomes worldwide.

What you will do

• Lead GTM strategy, messaging, and campaigns to drive pipeline and revenue for the Licensed Technology Group.
• Synthesize market research and VOC into clear recommendations that shape product roadmaps and GTM priorities.
• Develop master messaging architectures and global positioning strategies aligned to personas and clinical workflows.
• Architect integrated demand generation programs (SEM, content, email, social) across partner channels to improve conversion and retention.
• Equip commercial teams with strategic sales enablement tools, including battle cards, value frameworks, and case studies.
• Manage tradeshow strategies and cultivate KOLs to amplify thought leadership and platform credibility.

Requirements

• Bachelor’s degree in Biology, Chemistry, or Engineering (MBA preferred).
• 10+ years of experience in product marketing, product management, or business development within Life Sciences, Pharma, or Diagnostics.
• Deep understanding of Life Science Research, drug development, and IVD markets.
• High proficiency in Salesforce, marketing automation (Marketo/Pardot), and Google Analytics.
• Ability to travel 20% for Austin office visits, trade shows, and customer meetings.

Culture & Benefits

• Entrepreneurial environment that emphasizes agility, speed, and global impact.
• Comprehensive health benefits, retirement plans, and financial wellbeing support.
• People-centered culture valuing accountability, inclusion, and continuous development.
• Flexible time off programs and wellbeing perks.