Demand Generation Specialist (SaaS)

TL;DR

Demand Generation Specialist (SaaS): Developing and executing data-driven demand generation campaigns for the global mid-market segment with an accent on multi-channel strategy and lead lifecycle management. Focus on building integrated programs, optimizing funnel metrics, and collaborating with sales teams to drive new logo acquisition.

Location: Must be based in Canada (Remote)

Company

hirify.global is a technology company specializing in network infrastructure and cybersecurity solutions.

What you will do

• Strategize and execute integrated demand generation campaigns to achieve sales goals for the mid-market segment.
• Manage the end-to-end webinar program, including speaker coordination, technical setup, and promotion.
• Develop and optimize email nurture sequences to progress top-funnel leads to MQLs.
• Collaborate with sales, SDRs, and product marketing to ensure messaging alignment across direct and partner channels.
• Track and report on campaign performance, funnel metrics, and pipeline pacing to stakeholders.
• Document processes and project management workflows using tools like Confluence and Monday.com.

Requirements

• Must be based in Canada.
• 2–3 years of experience in B2B demand generation, digital marketing, or campaign management.
• Hands-on experience with marketing automation platforms like Marketo or HubSpot and CRM systems like Salesforce.
• Proven ability to build and optimize multi-channel campaigns including email, paid media, and events.
• Strong analytical skills with an aptitude for marketing funnel metrics and campaign attribution.
• Excellent cross-functional communication skills for partnering with sales and operations teams.

Nice to have

• Background in SaaS, cybersecurity, or enterprise technology marketing.
• Understanding of multiple sales channels including direct, channel partners, and strategic alliances.

Culture & Benefits

• Opportunity to work in a fast-paced, collaborative environment with a focus on experimentation and continuous learning.
• Exposure to global marketing strategies within the enterprise technology sector.
• Emphasis on professional growth and a bias for action.