Director, HCP Marketing (Healthcare)

TL;DR

Director, HCP Marketing (Healthcare): Leading engagement strategies to support the adoption of blood-based cancer screening solutions among healthcare providers with an accent on clinical value translation and provider-focused narratives. Focus on developing high-impact provider communications, aligning cross-functional GTM priorities, and strengthening relationships with clinical decision-makers.

Location: Remote or Hybrid/Onsite in Brisbane, California

Salary: $197,200 - $281,400

Company

hirify.global is a clinical innovation company developing blood-based cancer screening solutions to improve patient outcomes through early detection.

What you will do

• Develop and execute marketing strategies to drive clinical adoption and provider engagement.
• Partner with Product Marketing, Sales, and Medical Affairs to create provider-focused narratives.
• Develop high-impact presentations and engagement tools for physicians and care teams.
• Support the Clinical Sales team with customized content and account-based initiatives.
• Shape hirify.global's market positioning within the cancer screening and diagnostics landscape.
• Synthesize market and customer insights to optimize messaging and cross-functional decision-making.

Requirements

• Bachelor's degree in business, life sciences, healthcare administration, or marketing.
• 10+ years of experience in healthcare, diagnostics, biotech, or medical device marketing.
• Proven experience developing strategies for healthcare providers (HCPs) or clinical audiences.
• Ability to translate complex clinical concepts into concise communications.
• Success working cross-functionally in a highly matrixed environment.
• Data-driven mindset for optimizing engagement strategies using performance metrics.

Nice to have

• Experience in diagnostics, oncology, preventive health, or population health.
• Familiarity with clinical workflows and provider decision-making processes.
• MBA, MPH, or advanced degree in life sciences/healthcare.

Culture & Benefits

• Comprehensive medical, financial, and other benefits.
• Eligible for equity and cash bonuses.
• Flexible work arrangements (Remote, Hybrid, or Onsite).
• Commitment to diversity and equal opportunity employment.