Associate Director, Engagement Strategy (Healthcare)

TL;DR

Associate Director, Engagement Strategy (Healthcare): Developing and managing strategic client deliverables and omni-channel engagement plans for healthcare and pharmaceutical clients with an accent on patient and DTC experience. Focus on designing customer journey maps, optimizing multi-channel tactics, and leveraging data to enhance the overall customer experience.

Location: Remote (US)

Salary: $120,000 - $150,000 a year

Company

hirify.global is a healthcare advisory, medical, and marketing firm dedicated to improving patient access and care through unconventional connections.

What you will do

• Develop omni-channel engagement plans, including personas, journey maps, and activation briefs.
• Create content and tactical strategies across website, display, social, CRM, and point-of-care channels.
• Collaborate with brand planning, media, account, and creative teams to ensure touchpoint alignment.
• Leverage customer data and performance insights to optimize engagement efforts and recommend new tactics.
• Present strategic points of view and engagement results to executive leadership and clients.

Requirements

• Must be based in the US
• 5+ years of strategic planning or marketing experience within a healthcare or pharmaceutical advertising agency.
• Deep expertise in patient and Direct-to-Consumer (DTC) engagement strategy.
• Demonstrated experience using strategic frameworks and analytical tools to inform decisions.
• Strong storytelling and persuasive communication skills for client presentations.
• Ability to thrive in a fast-paced agency environment and manage complexity.

Culture & Benefits

• Comprehensive benefits package including 401K with employer match up to 4%, medical, dental, and vision plans.
• Flexible working arrangements, including remote work and a "work from anywhere" perk for two weeks per year.
• Generous time off: 20 vacation days, one personal well-being day, 9 public holidays, and gifted end-of-year holidays.
• Inclusive culture with six Employee Network Groups and accredited Fertility Friendly employer status.
• Investment in professional growth via on-demand training and global mobility opportunities.