VP, Engagement Strategy (Healthcare)

TL;DR

VP, Engagement Strategy (Healthcare): Shaping brand presence and omnichannel experiences for healthcare brands with an accent on patient action and behavioral influence. Focus on translating brand strategy into connected experience maps, content matrices, and measurable engagement plans.

Location: Remote (US)

Salary: $170,000 - $205,000 a year

Company

A healthcare advisory and marketing firm dedicated to improving patient identification, treatment, and support through unconventional connections across medical and marketing domains.

What you will do

• Lead end-to-end engagement strategy for key accounts, owning the overall direction and quality of output.
• Translate brand strategy into omnichannel engagement plans, experience maps, and channel-specific content guidance.
• Develop brand ecosystems and experience strategies based on patient journeys and decision-making pathways.
• Partner cross-functionally with Creative, Medical/Scientific, Media, and Analytics teams to integrate strategy.
• Optimize activations using platform, channel, and performance insights against success metrics.
• Manage, mentor, and develop senior and junior strategists.

Requirements

• Must be based in the US.
• 8+ years of experience in engagement, digital, or omnichannel strategy, preferably within healthcare or pharma.
• Proven ability to independently lead complex accounts and own deliverables from start to finish.
• Experience creating omnichannel plans, brand ecosystems, activation briefs, and content matrices.
• Ability to apply audience behavioral insights, segmentation, and personas to strategy.
• Strong collaborative leadership skills with the ability to manage ambiguity and lead client discussions.

Culture & Benefits

• 401K plan with an employer match contribution up to 4%.
• Comprehensive medical, dental, vision, life, and disability insurance.
• Flexible working arrangements, including remote work and a perk to work from anywhere globally for two weeks per year.
• 20 vacation days, 9 public holidays, and gifted end-of-year holidays.
• Enhanced maternity, paternity, family leave, and fertility policies.
• Continuous professional development through on-demand training and global mobility opportunities.