Demand Marketer (SaaS)

TL;DR

Demand Marketer (SaaS): Driving pipeline growth through high-performing paid search and digital acquisition campaigns with an accent on lead quality and ROI. Focus on executing end-to-end campaigns across Google Ads and Microsoft Advertising, optimizing conversion data, and scaling acquisition programs.

Location: Hybrid position based in Utah; requires regular in-office days

Company

hirify.global is a people intelligence platform that transforms HR software to help businesses manage their employees and drive sustainable growth.

What you will do

• Manage and optimize paid search campaigns across Google Ads, Microsoft Advertising, YouTube, and Display.
• Own day-to-day campaign execution including budget pacing, bid management, and ad copy testing.
• Analyze conversion data to improve lead generation, SAO volume, and pipeline ROI.
• Develop and execute structured testing strategies for creative assets, audiences, and landing pages.
• Collaborate with marketing operations and analytics teams to improve attribution and reporting.
• Communicate campaign performance and insights to stakeholders and leadership.

Requirements

• 2–4 years of experience managing B2B paid search performance marketing campaigns.
• Proven success scaling paid acquisition while maintaining CPA, ROAS, or pipeline ROI.
• Experience managing significant budgets in Google Ads and Microsoft Advertising.
• Advanced proficiency in Excel or Google Sheets for data manipulation.
• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• Must be based in Utah for hybrid office attendance.

Nice to have

• Experience with Salesforce, Marketo, Tableau, or Looker.
• Background in B2B SaaS demand generation or HR technology.
• Knowledge of multi-touch attribution models and conversion rate optimization (CRO).
• Experience leveraging AI tools to improve campaign efficiency.

Culture & Benefits

• Comprehensive health, life, and disability insurance.
• Generous leave including 4 weeks of vacation and 12 company holidays.
• 401k plan with up to 6% company match.
• $2000 Paid-Paid Vacation bonus.
• Employee Assistance Program through Headspace.