Product Marketing Manager (SaaS)

TL;DR

Product Marketing Manager (SaaS): Developing audience intelligence and messaging architecture to ensure coherent product launches and targeted GTM strategies with an accent on persona frameworks and centralized messaging systems. Focus on translating complex product capabilities into legible narratives for diverse B2B audiences and aligning cross-functional teams.

Location: Must be based in the United States (Hub offices in San Francisco and New York, or remote within the US)

Salary: $153,000 - $317,000 USD

Company

hirify.global is a collaborative design platform that empowers teams to brainstorm, prototype, and iterate using AI to make design accessible to all.

What you will do

• Build and maintain a centralized messaging system as the source of truth for launch messaging and sales enablement across the product portfolio.
• Develop actionable buyer and user personas based on qualitative research, behavioral insights, and AI fluency.
• Integrate competitive and market intelligence into GTM strategies to provide validated context for all teams.
• Partner with Launch PMMs to maintain narrative coherence across various product pillars.
• Translate audience strategies into actionable language for demand generation and sales teams.
• Establish cross-functional rhythms between PMM, Product Growth, and Demand Generation teams.

Requirements

• 5+ years of experience in product marketing, specifically within multi-product or multi-segment B2B SaaS.
• Deep expertise in persona development rooted in qualitative research.
• Strong cross-functional skills with the ability to influence stakeholders from analysts to the CMO.
• Experience positioning products that are actively redefining their market category.
• Must be based in the United States for payroll and legal compliance.

Nice to have

• Proven background in PLG (Product Led Growth) and enterprise dual motion.
• Experience leveraging AI tools to accelerate research and build scalable workflows.
• Track record of scaling emerging segment programs from 0 to 1.
• Experience contributing to a company's brand narrative and category positioning.

Culture & Benefits

• Comprehensive health, dental, and vision insurance.
• Retirement plan with company contributions and an annual bonus plan.
• Equity options and a competitive base salary.
• Generous PTO, company recharge days, and parental leave.
• Stipends for learning and development, as well as work-from-home and cell phone expenses.