Brand & PR Executive (Gamedev)

TL;DR

Brand & PR Executive (Gamedev): Driving brand growth through the development and delivery of integrated PR and marketing plans with an accent on 360-degree marketing and agency management. Focus on executing end-to-end campaigns and coordinating experiential marketing activations to increase brand engagement.

Location: Hybrid; must be based in Bordon, UK

Company

hirify.global is a global leader in tabletop games, managing iconic titles like CATAN, Ticket to Ride, and Exploding Kittens.

What you will do

• Manage the daily relationship with the PR agency to ensure high-quality coverage and output.
• Develop and execute 360-degree marketing campaigns for selected IPs and flagship titles.
• Coordinate PR-led experiential marketing activations to drive brand engagement.
• Support brand strategy creation and implement specialist category plans.
• Collaborate with Group and Studio teams to maintain brand consistency across all touchpoints.
• Provide backup support for the events team and attend external meetings.

Requirements

• 2-3 years of experience in a Marketing or Brand Management role.
• Proven track record of managing PR agencies and integrated campaigns.
• Experience managing diverse portfolios, preferably within the games or hobby industry.
• Strong understanding of 360 marketing principles and experiential execution.
• Flexibility to travel within the UK and abroad as required.
• Degree in Marketing or a related field is desirable.

Culture & Benefits

• Hybrid working environment providing flexibility to balance work and life.
• Generous leave package: 24 days holiday (increasing with service) plus bank holidays.
• Additional day off for your birthday or as a wellbeing day.
• Private medical insurance.
• Staff discounts on all company products.