Principal Product Marketing Specialist (AI)

TL;DR

Principal Product Marketing Specialist (AI/SaaS): Developing an AI-powered content strategy and bottom-of-funnel program to position Bókun as a citable source in AI search tools with an accent on LLM optimization and high-intent content. Focus on building structured authoritative libraries, optimizing for AI citations, and creating decision-stage buyer assets.

Location: Hybrid (London, UK) - requires 2 days per week in the office

Company

Bókun, a subsidiary of hirify.global, is a leading reservation system and channel management platform for tours and activities operators globally.

What you will do

• Create content specifically engineered to be surfaced and cited by AI tools (ChatGPT, Perplexity, Gemini) during the buyer's decision stage.
• Build and maintain a structured library of authoritative content, including feature explainers, comparison guides, and FAQs, optimized for LLM recommendations.
• Own the bottom-of-funnel content program to drive conversion through high-intent guides, walkthroughs, and use-case explainers.
• Script and project-manage the production of short-form explainer and how-to videos.
• Support Go-to-Market (GTM) strategy for new features by contributing AI-first content assets.
• Collaborate cross-functionally with product, engineering, and sales teams to ensure content accuracy and alignment with product direction.

Requirements

• 3-5 years of experience in product marketing or content marketing, preferably in SaaS, B2B, or travel technology.
• Deep understanding of how AI search and LLMs surface information and a desire to build content that wins in that environment.
• Proven experience creating high-conversion bottom-of-funnel content (comparison pages, decision-stage guides).
• Strong writing skills with the ability to produce structured, benefit-led copy across various formats.
• Experience scripting and briefing video content.
• Must be based in or be able to work from the London, UK office 2 days per week.

Nice to have

• Experience with SEO, structured content (schema), and entity-based SEO.
• Knowledge of how AI Overviews and LLM training data intersect with content strategy.
• Experience in travel tech or marketplace platforms.
• Hands-on experience with performance tracking tools like Mixpanel or GA4.

Culture & Benefits

• Competitive compensation packages including base salary and annual bonuses.
• Flexible schedule and remote-friendly collaboration approach to ensure work-life balance.
• Annual lifestyle benefit for travel, wellness, or personal spending.
• Tuition assistance for qualified professional development programs.
• Comprehensive health benefits and travel discounts.
• Annual donation matching for charitable contributions.