CRM Campaign & Channel Specialist

CRM Campaign & Channel Specialist (Helsinki / Berlin)
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To continue fuelling Swappie’s journey on profitable growth, we are looking for a data-driven, execution-focused marketer who wants to make refurbished tech mainstream — and leave a real mark on how we communicate with millions of customers across Europe. We are now looking for a




CRM CAMPAIGN & CHANNEL SPECIALIST
to join our Markets team. This is a role for someone who enjoys fast pace. From day one, you will own Swappie’s global newsletter engine: Creating content, driving execution, and optimising performance across all our markets. You will have a strong support system around you, so you can focus on what matters: turning our subscriber database into a high-performing, revenue-generating community.

As you master the email engine, your scope grows. You will take permanent ownership of the newsletter channel and lead our expansion into next-generation mobile messaging (WhatsApp and SMS), shaping how Swappie communicates with customers for years to come.

We’d love to welcome you to our HQ in Helsinki (we work in a hybrid remote model, so no work-from-office 5 days a week mandate!), but we are also open to hiring you in our satellite office in Berlin! The contract is full-time and permanent.

IN THIS ROLE YOU GET A CHANCE TO

* Own the global newsletter engine: plan, write, build, and send high-converting campaigns that match Swappie’s brand identity across all markets


* Run a continuous A/B testing programme (subject lines, send times, layouts, CTA’s) and use the results to consistently improve open, click, and conversion rates


* Coordinate with country teams to localise global campaigns, ensuring every market gets relevant, on-brand communication


* Be the operational anchor connecting our external strategy agency, CRM tech freelancer, and Global Campaign Manager during high-stakes commercial peaks


* Keep existing automated lifecycle flows (onboarding, abandoned cart, reactivation) running flawlessly while you learn the full CRM setup


* Lead the blueprint and launch of Swappie’s WhatsApp and SMS broadcast strategy, taking mobile messaging from infancy to a scalable revenue channel






WE WOULD LOVE TO HEAR FROM YOU IF YOU HAVE
* Solid experience of B2C CRM (agency or client-side) with hands-on platform knowledge — ideally Braze, Klaviyo, or Bloomreach


* Good command of core email KPIs (OR, CTR, CvR, UR, RPR) and the ability to turn data into clear, actionable recommendations


* Experience running end-to-end campaigns: from content creation and localisation coordination to building flows, managing catalogs, and updating promo codes


* A communicator’s instinct — you know how to write copy that converts, and you can align a cross-functional team without losing momentum


* An operational mindset that pairs creative confidence with rigorous attention to detail: you know that precise execution of the fundamentals is what makes great CRM possible


* Experience with or curiosity about mobile messaging channels (SMS, WhatsApp) is a strong plus






YOU WOULD BE A GREAT TEAM MEMBER AT SWAPPIE IF YOU
* Thrive on ownership and see a high-responsibility launchpad as an opportunity, not a pressure


* Have a can-do attitude combined with optimism and a bias for action


* Are curious enough to dig into root causes and confident enough to propose solutions


* Question the status quo and come up with new ideas based on what the data tells you


* Communicate proactively, keep stakeholders in the loop, and know when to escalate


* Care about building something sustainable — both in terms of the business and the planet






WHAT WE OFFER