CRM Marketing Manager (Data & AI Operations)

TL;DR

CRM Marketing Manager (AI): Designing and scaling automated user lifecycle journeys and high-performance CRM ecosystems with an accent on predictive AI models and data-driven orchestration. Focus on architecting complex lifecycle loops, integrating real-time data via APIs, and optimizing deliverability through technical engineering.

Location: On-site in Berlin (5 days a week in office)

Salary: €75K – €90K + Equity & Bonus

Company

hirify.global is a fast-growing bootstrapped company building a community-driven marketing platform that rewards users for engaging with advertiser products.

What you will do

• Architect AI-driven lifecycle loops for activation, churn prediction, and reactivation using predictive analytics and ML segments.
• Own the technical health of CRM orchestration in Braze, utilizing Liquid scripting, API webhooks, and Connected Content.
• Collaborate with Data Scientists and Engineers to deploy propensity models and map custom event schemas into live flows.
• Design and execute high-tempo testing frameworks focused on true incrementality and downstream conversion lift.
• Monitor, audit, and troubleshoot API payload failures, event flows, and global sender deliverability.

Requirements

• Deep, hands-on experience with Braze or similar enterprise orchestration tools.
• Strong AI and data literacy, specifically leveraging predictive scoring and behavioral clusters for workflows.
• Ability to read API documentation, write basic SQL, and define custom tracking events with backend engineers.
• Root-cause analytical mindset for auditing data flows, triggers, and payload integrity.
• Must be based in Berlin to maintain a full-time on-site presence.

Nice to have

• Experience with LLMs and AI prompt engineering for dynamic content personalization.
• Experience transforming complex, legacy CRM setups into clean, modular architectures.

Culture & Benefits

• Virtual equity program for all full-time Berlin-based employees.
• High-ownership, high-intensity environment in a profitable bootstrapped startup.
• Modern central Berlin office with provided breakfasts and lunches.
• Practical perks including transport subsidy, language learning, and Urban Sports Club membership.