Senior Social & Content Marketing Manager (Edtech)

TL;DR

Senior Social & Content Marketing Manager (Edtech): Developing and executing a global social and content strategy to drive demand and trust for an online university with an accent on AI-enabled production and narrative development. Focus on building scalable content systems, activating brand advocates, and optimizing high-impact KPIs across global markets.

Location: Remote (United Kingdom)

Company

hirify.global is a modern online university built to expand access to quality education across the world.

What you will do

• Own the global social strategy, defining audiences, channel roles, content pillars, and success metrics by market.
• Develop content concepts and narratives across various formats, including short-form video, thought leadership, and newsletters.
• Build AI-enabled content operations using tools like Claude, Midjourney, and Runway to accelerate research and production.
• Activate advocates, alumni, and internal experts to amplify brand credibility and engagement.
• Define and monitor quality-driven KPIs and run structured experiments to optimize demand generation and sales enablement.

Requirements

• 5+ years in senior social or content marketing roles, with at least 2 years of strategic ownership.
• Demonstrated experience building social strategies for B2C, edtech, SaaS, or mission-driven brands.
• Strong writing and editorial instincts to ensure high-quality output and avoid generic AI content.
• Hands-on experience with AI content tools to optimize research, ideation, and repurposing.
• Ability to influence cross-functional teams without direct authority.

Nice to have

• Experience in higher education or targeting adult-learner audiences.
• Proven track record in building executive thought leadership or managing UGC.
• Familiarity with the modern content stack (HubSpot, GA4, Sprout, Canva).

Culture & Benefits

• Significant strategic ownership with a clear growth path into people management.
• AI-forward environment that encourages using modern tools to eliminate legacy processes.
• Global scope and mission-driven work reaching learners in dozens of countries.
• Collaborative and fast-paced environment working closely with Growth, Brand, and Leadership teams.