Loyalty and Direct Marketing Manager (Ecommerce)

TL;DR

Loyalty and Direct Marketing Manager (Ecommerce): Managing loyalty programs and direct marketing channels for Australia and USA markets with an accent on customer retention and lifetime value maximization. Focus on designing automated email/SMS workflows, segmenting customer databases, and integrating AI to optimize operational performance.

Location: Remote (Sydney)

Company

hirify.global is a professional services firm recruiting for BikesOnline to enhance their customer loyalty and engagement strategies.

What you will do

• Plan and execute segmented email and SMS marketing campaigns aligned with product launches and seasonal promotions.
• Develop and implement customer loyalty strategies and rewards programs to increase repeat purchases and retention.
• Utilize marketing automation tools to A/B test campaigns and optimize conversion rates.
• Analyze key performance indicators (KPIs) including CLV, retention rate, and average order value to provide actionable insights.
• Strategically integrate AI solutions to optimize internal workflows and drive operational efficiency.
• Manage budgets and collaborate with Customer Service leaders to enhance the overall customer experience.

Requirements

• Proven experience in loyalty program management and email marketing.
• Familiarity with marketing automation platforms and CRM systems.
• Strong analytical skills with the ability to interpret data into actionable strategy.
• Excellent written communication and copywriting skills.
• Tertiary qualifications in marketing, communications, business, or a related field.

Nice to have

• Proficiency in Klaviyo and Freshdesk.
• Basic knowledge of HTML and CSS.

Culture & Benefits

• Permanent full-time position with a stable Monday-to-Friday schedule.
• Culture of continuous learning, growth, and professional development.
• Collaborative environment focusing on the "One Team Together" value.
• Emphasis on customer delight and process-oriented excellence.