Email & SMS Marketing Manager (Ecommerce)
ΠΡΡΡ & Π‘ΠΎΠΏΡΠΎΠ²ΠΎΠ΄
ΠΠ»Ρ ΠΌΡΡΡΠ° Ρ ΡΡΠΎΠΉ Π²Π°ΠΊΠ°Π½ΡΠΈΠ΅ΠΉ Π½ΡΠΆΠ΅Π½ Plus
ΠΠΏΠΈΡΠ°Π½ΠΈΠ΅ Π²Π°ΠΊΠ°Π½ΡΠΈΠΈ
TL;DR
Email & SMS Marketing Manager (Ecommerce): Lead the strategy and execution of email and SMS campaigns with an accent on lifecycle automation and customer retention. Focus on building optimized Klaviyo flows, managing campaign calendars, and analyzing performance metrics to drive revenue.
Location: Remote. Must be based in Brazil, Colombia, Argentina, or Chile
Company
is a global staffing and recruiting agency dedicated to pairing top-tier talent with outstanding remote job opportunities.
What you will do
- Lead the strategy and execution of all email and SMS marketing campaigns.
- Build and optimize automated lifecycle flows, including welcome series, abandoned cart, post-purchase, and winback.
- Develop and maintain a high-level campaign calendar aligned with marketing and business goals.
- Analyze performance metrics such as open rate, CTR, conversion, and revenue for continuous optimization.
- Ensure proper audience segmentation and targeting for personalized customer journeys.
Requirements
- 2β4+ years of experience in email and/or lifecycle marketing.
- Strong hands-on experience with Klaviyo, specifically in flows, segmentation, reporting, and A/B testing.
- Solid understanding of SMS marketing strategy and compliance best practices.
- Experience managing campaign calendars and coordinating cross-functional marketing efforts.
- Strong written and verbal communication skills with high attention to detail.
- Must be located in Brazil, Colombia, Argentina, or Chile.
Nice to have
- Familiarity with eCommerce marketing.
Culture & Benefits
- Remote work opportunity for a US-based company.
- Competitive salary.
ΠΡΠ΄ΡΡΠ΅ ΠΎΡΡΠΎΡΠΎΠΆΠ½Ρ: Π΅ΡΠ»ΠΈ ΡΠ°Π±ΠΎΡΠΎΠ΄Π°ΡΠ΅Π»Ρ ΠΏΡΠΎΡΠΈΡ Π²ΠΎΠΉΡΠΈ Π² ΠΈΡ ΡΠΈΡΡΠ΅ΠΌΡ, ΠΈΡΠΏΠΎΠ»ΡΠ·ΡΡ iCloud/Google, ΠΏΡΠΈΡΠ»Π°ΡΡ ΠΊΠΎΠ΄/ΠΏΠ°ΡΠΎΠ»Ρ, Π·Π°ΠΏΡΡΡΠΈΡΡ ΠΊΠΎΠ΄/ΠΠ, Π½Π΅ Π΄Π΅Π»Π°ΠΉΡΠ΅ ΡΡΠΎΠ³ΠΎ - ΡΡΠΎ ΠΌΠΎΡΠ΅Π½Π½ΠΈΠΊΠΈ. ΠΠ±ΡΠ·Π°ΡΠ΅Π»ΡΠ½ΠΎ ΠΆΠΌΠΈΡΠ΅ "ΠΠΎΠΆΠ°Π»ΠΎΠ²Π°ΡΡΡΡ" ΠΈΠ»ΠΈ ΠΏΠΈΡΠΈΡΠ΅ Π² ΠΏΠΎΠ΄Π΄Π΅ΡΠΆΠΊΡ. ΠΠΎΠ΄ΡΠΎΠ±Π½Π΅Π΅ Π² Π³Π°ΠΉΠ΄Π΅ β