Advertising Sales Planning Lead, APAC (Media)

TL;DR

Advertising Sales Planning Lead, APAC (Media): Leading the planning and execution of digital, audio, and TV sales strategies within the APAC region with an accent on multi-platform media planning and sales operations. Focus on optimizing campaign performance, driving revenue growth through AI enablement, and providing leadership to regional sales planners.

Location: Onsite in Singapore

Company

hirify.global is a globally renowned media company that creates and distributes some of the world's most sought-after TV, audio, and digital content.

What you will do

• Lead the development and implementation of digital, audio, and TV sales planning strategies across the APAC region.
• Collaborate with sales teams to create comprehensive and effective media plans and proposals.
• Manage high-value, complex media campaigns, ensuring optimal delivery and commercial performance.
• Drive the regional AI enablement workstream for global planning projects.
• Line manage, mentor, and coach sales planners to foster professional growth and knowledge sharing.
• Analyze market trends and inventory data to provide actionable insights for revenue growth.

Requirements

• Extensive experience in digital and TV media planning and sales.
• Proven track record in managing and optimizing ad campaigns across multiple platforms.
• Deep expertise in ad-serving, data systems, and media planning tools.
• Strong analytical skills and the ability to influence senior stakeholders.
• Degree in Marketing, Business, Digital Media, or a relevant field.
• Must be based in Singapore.

Nice to have

• Experience leading teams across diverse APAC geographic markets.
• Background working within a large media agency or publisher environment.
• Demonstrable experience in adopting AI tools to drive impact.
• Advanced knowledge of programmatic advertising, DMPs, and CRM systems.

Culture & Benefits

• Inclusive work environment that values individual unique contributions.
• Opportunity to contribute to some of the world's most loved content.
• Strong commitment to diversity, inclusion, and belonging.
• Permanent, full-time employment with a globally recognized media leader.