ASO Marketing Associate (iGaming)

TL;DR

ASO Marketing Associate (iGaming): Supporting mobile sports marketing operations through A/B testing and app store optimization with an accent on performance optimization and cross-functional coordination. Focus on managing project timelines, analyzing campaign performance, and ensuring ASO best practices are implemented across stores.

Location: Hybrid in New York City

Salary: $35.10 - $43.75 per hour

Company

hirify.global is a premier mobile gaming company in the US and Canada, operating leading brands across sportsbooks, iGaming, and daily fantasy sports.

What you will do

• Manage A/B testing processes, documentation, and content optimization based on ASO best practices.
• Coordinate app store submissions and maintain a strategic content calendar for mobile sports marketing.
• Track invoices and budget allocations while managing project timelines and deliverables.
• Collaborate with cross-functional teams including product, creative, analytics, and finance.
• Analyze campaign performance and stay current with mobile industry trends and standards.

Requirements

• 1-2+ years of experience in mobile marketing operations, project coordination, or a related field.
• Experience supporting and analyzing A/B testing methodologies and tools.
• Familiarity with ASO best practices and app store submission processes.
• Proficiency with project management tools such as Jira or Asana.
• Basic financial acumen for invoice tracking and budget management.
• Must be based in New York City for a hybrid work arrangement.

Nice to have

• Prior experience in a mobile-first or digital product environment.
• Exposure to marketing or growth roles within tech or app-based companies.
• Familiarity with sports.

Culture & Benefits

• Comprehensive health plans (medical, vision, dental) with some options as low as $0 per paycheck.
• 401(k) matching program up to 5%.
• Generous paid time off, sick leave, and 14 paid company holidays.
• Additional support including fertility and family planning, mental health, and pet insurance.
• Annual bonus and long-term incentive opportunities based on performance.