User Acquisition Manager (Mobile Gaming)

TL;DR

User Acquisition Manager (Mobile Gaming): Driving growth for a portfolio of mobile games, including Call of Duty: Mobile, through performance marketing and data-driven campaign management with an accent on UA strategy, partner relationships, and ROI optimization. Focus on managing multi-million dollar budgets, conducting deep-dive cohort analysis, and executing complex A/B tests for global acquisition.

Location: Must be based in Santa Monica, CA (onsite 4 days per week)

Salary: $87,480 - $161,910 Annual

Company

Leading worldwide developer and publisher of interactive entertainment, known for iconic franchises like Call of Duty, Crash Bandicoot, and Tony Hawk's Pro Skater.

What you will do

• Drive strategy and execution of performance marketing and paid media for Call of Duty: Mobile.
• Partner with Mobile Analytics and Data Science to define critical metrics and drive optimization.
• Conduct deep-dive analysis on cohort performance, channel efficiency, and creative assets.
• Source and evaluate new channels and opportunities for continued user base growth.
• Manage and optimize multi-million dollar UA budgets to enhance acquisition activities and ROI.
• Execute complex A/B testing for localization, creative, regions, and content.

Requirements

• 5+ years of experience managing performance marketing and paid media campaigns for down-funnel metrics.
• Proven ability to manage and optimize multi-million dollar user acquisition budgets.
• Strong analytical skills with experience reporting quantitative and qualitative results to an executive audience.
• Knowledge of Insertion Order/PO setup, budget tracking, and invoicing.
• Location: Must be based in Santa Monica, CA and follow an onsite schedule (4 days per week).

Nice to have

• Experience driving growth specifically within the mobile gaming industry.
• Personal interest in gaming.

Culture & Benefits

• Comprehensive medical, dental, and vision insurance, including HSA/HRA options.
• 401(k) with company match and tuition reimbursement.
• Generous paid time off, including holidays, vacation, sick time, and parental leave.
• Mental health and wellbeing programs, along with fitness initiatives.
• Access to free and discounted games.