Demand Generation Lead (SaaS)

TL;DR

Demand Generation Lead (SaaS): Designing and executing the infrastructure and strategy to drive pipeline for core business and future launches with an accent on attribution, measurement infrastructure, and ABM programs. Focus on building a zero-to-one demand generation function, optimizing pipeline forecasts, and scaling revenue growth through paid campaigns.

Location: Remote (United States)

Salary: $160,650 – $189,000 USD

Company

hirify.global helps teams build, operate, and scale the graphs that power modern applications, redefining how software teams build and ship complex systems.

What you will do

• Lead the overarching demand generation strategy and execute high-impact marketing programs to achieve revenue targets.
• Own the design and buildout of attribution and measurement infrastructure, lead qualification models, and account-based marketing (ABM) programs.
• Develop and manage pipeline forecasts, measuring and optimizing the impact of marketing programs.
• Plan, execute, and manage the budget for paid campaigns.
• Partner with sales and marketing leadership to ensure alignment on priorities and pipeline coverage.

Requirements

• 8+ years of experience in demand generation or growth marketing, preferably at a high-growth SaaS, open source, or developer tools company.
• Must be based in the United States.
• Analytically proficient and hands-on with strong experience in HubSpot (workflows, campaigns, nurture) and Salesforce.
• Proven ability to design measurement models from scratch and make data-driven budget decisions.
• Experience using AI as a force multiplier to increase work speed and quality.

Nice to have

• Experience with APIs, developer-first platforms, or backend infrastructure.
• Experience working directly with and being accountable to CEOs.
• Early-stage or zero-to-one marketing experience, including repositioning or launching new products.
• Leadership experience in building and managing high-performing teams.

Culture & Benefits

• Meaningful ownership and the opportunity to do the best work of your career.
• Collaborative environment with smart teammates tackling hard, impactful problems.
• Fast-paced culture that encourages deep thinking and shaping the future of software development.