Product Marketing Manager (EdTech)

TL;DR

Product Marketing Manager (EdTech): Driving go-to-market execution and contributing to product marketing strategy across a K-12 portfolio with an accent on positioning, messaging, and sales outcomes. Focus on translating product innovation into impactful marketing assets and coordinating cross-functional product launches.

Location: Remote (United States)

Salary: $100,000 - $125,000 per year

Company

hirify.global is an outcomes-focused learning company providing award-winning K-12 solutions to promote effective teaching and equitable engagement.

What you will do

• Develop and execute go-to-market strategies for products across multiple K-12 segments.
• Partner with leadership to create product positioning and messaging.
• Perform market research and competitive analysis to identify differentiation opportunities.
• Lead the execution of product launches, including coordinating timelines and developing briefs.
• Create high-quality sales collateral, product one-pagers, and digital content.
• Analyze campaign and product performance data to recommend optimizations.

Requirements

• 4–6 years of product marketing or related experience (marketing, product, sales enablement) in a B2B environment.
• Experience in GTM planning, segmentation, and strategic positioning.
• Proven track record of supporting product launches from planning through execution.
• Ability to synthesize customer insights and data into clear, compelling messaging.
• Analytical mindset and strong cross-functional communication skills.
• Must be based in the United States.

Nice to have

• Understanding of the K-12 education market.

Culture & Benefits

• Competitive pay with 401(k) matching and an employee equity plan.
• Complete health insurance and paid parental leave.
• Flexible time off, paid holidays, and a paid year-end holiday break.
• Remote work support, including work-from-home funds.
• Inclusive culture with a focus on professional growth and personal wellbeing.