Lifecycle Manager (B2B E-commerce)

TL;DR

Lifecycle Manager (B2B E-commerce): Designing and executing demand generation and pipeline programs to move buyers from discovery to sales-ready with an accent on HubSpot automation and Palantir data intelligence. Focus on building trigger-based nurture sequences, lead scoring models, and tight sales alignment to drive revenue influence.

Location: On-site in Boston, MA

Company

hirify.global is a leading global independent distributor of electronic components with a best-in-class technology stack including Palantir, HubSpot, and Amplitude.

What you will do

• Build and manage the pipeline engine through nurture, ABM, and re-engagement programs to drive marketing-influenced revenue.
• Activate Palantir cohort data within HubSpot to create hyper-personalized segmentation and automation triggers.
• Develop and calibrate an end-to-end lead scoring model based on behavioral and firmographic data.
• Own the MQL-to-SQL handoff process and build operational reporting views for sales reps.
• Manage global email compliance across US, EU, and APAC markets, ensuring adherence to GDPR, CAN-SPAM, and CASL.
• Coordinate with EMEA and APAC leads to adapt global programs for regional buyers and compliance.

Requirements

• 5–8 years of hands-on B2B demand generation, marketing operations, or CRM experience.
• Deep, end-to-end HubSpot expertise, including workflows, lead scoring, and API.
• Proven track record of owning pipeline metrics (MQL, SQL) and driving sales alignment.
• Experience with multi-channel campaigns across LinkedIn, paid search, and content syndication.
• Strong knowledge of global email compliance (GDPR, CAN-SPAM, CASL).
• Must be based in Boston, MA for on-site work.

Nice to have

• Experience with Palantir, Snowflake, or similar enterprise data intelligence platforms.
• Hands-on experience with ZoomInfo or Lusha for contact scoring and data hygiene.
• Background in B2B e-commerce or electronic components distribution.
• Experience with AI-assisted lead scoring or GPT-powered enrichment workflows.