Director, Marketing AI & Operations (SaaS)

TL;DR

Director, Marketing AI & Operations (SaaS): Driving pipeline growth and process efficiency by integrating AI and data systems into marketing workflows with an accent on AI adoption, demand infrastructure, and RevOps alignment. Focus on turning AI experiments into scalable systems, optimizing funnel performance, and managing the marketing tech stack.

Location: Remote (Canada / United States)

Company

hirify.global is a provider of environmental health and safety (EHS) and occupational health software solutions.

What you will do

• Design and implement AI-driven workflows to improve campaign execution, content production, and operational efficiency.
• Convert one-off AI experiments into scalable, repeatable systems for the marketing team.
• Own end-to-end funnel performance, ensuring data integrity, tracking accuracy, and system reliability.
• Build and maintain consistent reporting to provide actionable visibility into pipeline performance.
• Partner with RevOps to evolve the tech stack, including Marketo, Salesforce, ON24, Cvent, Qualified, and Asana.
• Standardize lifecycle stages, attribution models, and shared success metrics.

Requirements

• 7–10+ years of experience in B2B SaaS marketing operations or demand operations.
• Deep hands-on experience with Marketo and Salesforce.
• Proven track record of improving pipeline performance through systems, data, or automation.
• Experience applying LLMs and prompt design to real marketing use cases.
• Ability to work cross-functionally with Marketing, BDR, and Revenue Operations teams.
• Must be based in Canada or the United States.

Nice to have

• Familiarity with ON24, Cvent, Qualified, and Asana.
• A clear point of view on build vs buy decisions for AI tools.
• Experience integrating AI into workflows with appropriate human oversight.

Culture & Benefits

• Direct impact on pipeline and business performance with high visibility to leadership.
• Ownership across AI adoption and demand infrastructure.
• Opportunity to define the operational model of a modern AI-core marketing team.
• Collaborative environment with highly skilled individuals striving for innovation.