Director of Growth Marketing (SaaS)

TL;DR

Director of Growth Marketing (SaaS): Driving subscriber growth and improving acquisition performance for a leading internet radio platform with an accent on SEO, AI search optimization, and paid acquisition. Focus on building a scalable growth engine, optimizing conversion funnels, and enhancing visibility across generative AI discovery channels.

Location: Remote (Must be based in the United States)

Company

hirify.global (Live365) is a leading platform for internet radio broadcasting that provides tools and infrastructure for creators and media companies to launch and grow online stations.

What you will do

• Own and execute the growth marketing strategy across organic, paid, and owned channels to increase qualified traffic and paid subscriptions.
• Lead SEO and AI search optimization efforts, including AEO and GEO, to improve visibility in traditional search and generative AI discovery engines.
• Manage and optimize Google Ads campaigns and test additional paid acquisition channels such as LinkedIn, Meta, and YouTube.
• Analyze funnel performance, identify drop-off points, and optimize the customer journey from visitor to trial to paid customer.
• Develop and build new web properties, landing pages, and content hubs focused on conversion and search visibility.
• Collaborate with leadership and cross-functional teams to align growth initiatives with business goals and product launches.

Requirements

• 5+ years of experience in growth marketing, demand generation, or performance marketing.
• Proven track record in SaaS, subscription, or recurring-revenue businesses.
• Hands-on expertise in Google Ads, SEO, and funnel measurement/attribution.
• Technical proficiency with Google Tag Manager (GTM) for custom event tracking and data-layer troubleshooting.
• Experience using AI tools for marketing research, content planning, and workflow efficiency.
• Must be based in the United States.

Nice to have

• Experience in audio, radio, podcasting, streaming, or ad tech.
• Experience building SEO-focused content hubs, comparison pages, or resource centers.
• Experience marketing to creators, broadcasters, nonprofits, or niche communities.

Culture & Benefits

• Full-time employment with a fully remote work arrangement.
• Opportunity to lead growth for a recognized platform in the audio and streaming space.
• High autonomy in a small-team environment with direct reporting to the President.