Senior Manager, Global Strategic Marketing (Medtech)

TL;DR

Senior Manager, Global Strategic Marketing (Medtech): Developing global strategic direction for molecular diagnostic portfolios with an accent on market identification, customer-centric product strategy, and corporate growth. Focus on executing Voice of Customer (VOC) research, building business cases for new opportunities, and aligning R&D with market needs.

Location: Austin, Texas, United States

Salary: $143,000–$215,000 annually

Company

hirify.global is a global leader in immunodiagnostic and molecular diagnostic solutions dedicated to improving patient outcomes worldwide.

What you will do

• Develop and set the global strategic direction for current and future molecular diagnostic portfolios.
• Identify and assess emerging market opportunities and build business cases to prioritize new investments.
• Execute cross-functional market research and Voice of Customer (VOC) programs to identify unmet needs.
• Partner with R&D to define competitive applications and technical requirements for new products.
• Create long-term portfolio strategies and build financial models for global sales forecasts.
• Analyze market trends, competitor activities, and financial performance to mitigate business threats.

Requirements

• Bachelor's degree in Molecular Biology, Genetics, Science, Business, or Marketing.
• 10+ years of professional experience in healthcare technology across marketing, sales, and strategic planning.
• 5+ years of experience in market analysis, VOC primary research, and developing corporate strategies.
• Proven track record of launching and managing products in clinical or research laboratory markets.
• Experience with global healthcare regulatory and reimbursement environments.
• Ability to travel 50% domestically and 10% internationally.

Nice to have

• Master's Degree or additional business training/certification.
• Knowledge of US and global infectious disease diagnostic markets.
• Experience with IVD development and commercialization processes.

Culture & Benefits

• Comprehensive package of health benefits, retirement, and financial wellbeing.
• Paid time off programs and professional wellbeing support.
• Annual incentive program based on individual and organizational performance.
• Entrepreneurial environment that values accountability, inclusion, and continuous development.