3 дня назад
SEO Manager (Ecommerce)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
SEO Manager (Ecommerce): Driving organic visibility and revenue through traditional, merchandising, and AI-driven search strategies with an accent on content optimization and Generative Engine Optimisation (GEO). Focus on improving product discoverability across AI overviews, search engines, and ecommerce platforms.
Location: Paris, France
Company
A global product design and technology company specializing in disruptive lifestyle solutions across multiple consumer categories.
What you will do
- Implement SEO strategy for the UK market, focusing on on-page elements, meta tags, and internal linking structures.
- Manage the organic blog and informational content roadmap to build topical authority.
- Conduct localized keyword research to optimize core category and product pages for revenue growth.
- Structure content to win featured snippets, "People Also Ask" boxes, and AI Overviews.
- Monitor and optimize brand presence in AI-generated responses across tools like ChatGPT, Perplexity, and Google AI.
- Collaborate with PR, performance marketing, and product teams to align search strategies with broader business outcomes.
Requirements
- Hands-on SEO experience in an ecommerce or content-led environment.
- In-depth knowledge of content SEO best practices.
- Proficiency with Google Search Console and SEMrush.
- Familiarity with AEO practices, including featured snippet targeting and FAQ schemas.
- Strong written communication skills for briefing and editing content.
- Location: Must be based in Paris, France
Nice to have
- Exposure to GEO principles and AI visibility monitoring tools.
- Experience with Salesforce Commerce Cloud or other enterprise ecommerce platforms.
- Experience managing agency and vendor relationships.
- Knowledge of how LLMs surface and cite content.
Culture & Benefits
- Competitive health insurance and retirement plans.
- Paid time off and employee stock purchase options.
- Wellness programs and discounts on products.
- Professional growth opportunities through high-impact Learning Programs.
- Inclusive culture focused on diversity, equity, and inclusion.
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