Lead Marketing (Fintech)

TL;DR

Lead Marketing (Fintech): Scaling the go-to-market strategy for the French accountant vertical to grow acquisition and brand credibility. Focus on orchestrating cross-functional marketing efforts across SEO, SEA, and CRM to dominate a specialized B2B ecosystem.

Location: Hybrid in Paris, France

Company

hirify.global is a leading European finance workspace providing banking and financial tools for SMEs across 8 countries.

What you will do

• Own and drive the GTM strategy and roadmap for the Accountants segment to measurably grow user acquisition.
• Orchestrate cross-functional marketing initiatives across SEO, SEA, Website, Brand, CRM, Content, and Events.
• Identify and activate new acquisition levers such as webinars, white papers, and thought-leadership content.
• Lead marketing operations by managing functional experts, owning dashboards, and conducting KPI reviews.
• Shape long-term positioning by staying ahead of regulatory changes, e-invoicing, and AI-driven industry transformations.

Requirements

• Deep expertise in the French accounting ecosystem (non-negotiable), including knowledge of firm operations and buying behavior.
• 7–10+ years of senior B2B marketing experience, ideally in SaaS or Fintech.
• Proven track record in GTM strategy, lifecycle marketing, and full-funnel acquisition.
• Experience in cross-functional leadership and managing stakeholders at the VP/Director level.
• Ability to challenge technical experts in SEO/SEA and co-design structured acquisition plans.
• Strategic autonomy and curiosity regarding AI-driven acquisition and agentic marketing.

Culture & Benefits

• AI-first environment with unlimited access to cutting-edge AI tools for all employees.
• Inclusive culture with 80+ nationalities and a strong commitment to merit-based, discrimination-free hiring.
• High cross-functional visibility and exposure to senior leadership.
• Opportunity to scale a specialized vertical in a profitable, fast-growing fintech company.

Hiring process

• The hiring process typically lasts approximately 20 working days.