Senior Field Marketing Specialist (B2B Software)

TL;DR

Senior Field Marketing Specialist (B2B Software): Managing and executing integrated marketing programs and events to drive lead generation and pipeline growth across North America with an accent on regional sales alignment and partner co-marketing. Focus on leveraging AI tools for campaign optimization, analyzing engagement data, and leading high-impact regional field events.

Location: Hybrid; must be local to Burlington, MA or Raleigh, NC at time of application

Salary: $93,500 - $115,500 (plus commission up to $14,500)

Company

A trusted provider of software that enables customers to develop and manage responsible, AI-powered applications and experiences.

What you will do

• Plan and execute integrated marketing programs including digital campaigns, webinars, and partner co-marketing initiatives.
• Collaborate with field sales, SDRs, and partner teams to align marketing programs with regional priorities.
• Develop lead generation and pipeline acceleration programs to contribute to revenue growth.
• Apply AI tools to accelerate campaign execution and optimize content for nurture streams and landing pages.
• Lead the end-to-end planning and execution of regional field events, including logistics and vendor management.
• Analyze KPIs and engagement data to optimize ROI, conversion rates, and pipeline velocity.

Requirements

• 5+ years of experience in field marketing and demand generation, preferably in a B2B software environment.
• Must be local to Burlington, MA or Raleigh, NC at the time of application.
• Proficiency with marketing and sales tools such as Salesforce, Asana, Eloqua, and Tableau.
• Experience or familiarity with AI-enabled marketing tools for content development and productivity.
• Ability to travel regionally (15–25%) as needed.

Culture & Benefits

• Comprehensive medical, dental, vision, and life insurance.
• Financial benefits including a 401(k) retirement plan and a best-in-class Employee Stock Purchase Program (ESPP).
• Flexible paid vacation, paid day off for your birthday, and various parental leave plans.
• Tuition reimbursement program and an Employee Assistance Program (EAP) for well-being.
• Uncapped commission potential.