Director Of Demand Generation (Fintech)

TL;DR

Director of Demand Generation (Fintech): Owning end-to-end pipeline creation and growth strategy with an accent on integrated field marketing, ABM, and digital campaigns. Focus on driving measurable revenue impact, optimizing the marketing tech stack, and leading cross-functional teams to support enterprise sales cycles.

Location: New York

Salary: $140,000 - $170,000

Company

hirify.global is a leader in the Cognitive Banking era, utilizing AI to provide intelligent financial guidance and actionable insights for global financial institutions.

What you will do

• Own pipeline generation targets and performance across all marketing channels.
• Lead and integrate field marketing, ABM, and digital programs into a cohesive, account-centric strategy.
• Oversee a global field marketing program spanning 30+ events annually.
• Operate as a player-coach, balancing strategic leadership with hands-on execution.
• Partner closely with Sales to align on target accounts, campaign priorities, and pipeline goals.
• Manage and elevate marketing operations, including HubSpot, Salesforce, and data reporting.

Requirements

• 10–15+ years in B2B demand generation, preferably in SaaS or fintech.
• Proven track record of driving measurable pipeline and revenue impact.
• Deep experience running large-scale field marketing programs and events across global markets.
• Strong partnership mindset with Sales and experience working with enterprise sales teams.
• Deep understanding of marketing ops and tech stack including HubSpot and Salesforce.
• Ability to operate as a hands-on leader comfortable moving between strategy and execution.

Culture & Benefits

• Opportunity to work with world-leading financial institutions.
• Global team environment with offices in major international hubs.
• Focus on data-driven decision making and measurable outcomes.
• Collaborative culture emphasizing cross-functional coordination and accountability.