Senior Customer Marketing Manager (Legal AI)

TL;DR

Senior Customer Marketing Manager (Legal AI): Leading the growth and optimization of the referral program to drive customer advocacy and pipeline growth with an accent on data-driven segmentation and experimentation. Focus on scaling referral workflows, optimizing incentives, and measuring ROI to increase MQLs and revenue.

Location: Must be based in Canada or the USA (Remote available; Hybrid options in Burnaby, Toronto, or Calgary)

Salary: $108,000 – $146,000 CAD

Company

hirify.global is a global leader in legal AI technology, empowering legal professionals and law firms to work smarter, faster, and more securely.

What you will do

• Design and launch new experiments to extend and scale the customer referral program.
• Own channel goals, track performance, and report on key metrics including referral rates, MQLs, pipeline contribution, and ROI.
• Analyze program performance to provide actionable, data-driven recommendations for improvement.
• Identify and implement new segmentation strategies leveraging customer and data insights.
• Continuously test and optimize referral workflows, incentives, and messaging to enhance conversion rates.
• Collaborate with cross-functional teams (Sales, Customer Success, Marketing) to align initiatives with business objectives.

Requirements

• 5+ years of experience in B2B software within growth, demand generation, or customer marketing roles.
• Must be based in Canada or the USA.
• Proven track record of driving pipeline growth and revenue through integrated campaigns.
• Expertise with tools such as Salesforce, Ambassador, Sendoso, Pendo, and marketing automation platforms.
• Strong analytical skills and the ability to use data to inform strategy development.
• Experience with Asana or similar project management tools.

Culture & Benefits

• Competitive salary with top-tier health, dental, and vision insurance.
• Hybrid work environment with a requirement for local employees to be in office at least twice per week.
• Flexible time off policy with 20 encouraged days off per year.
• $2,000 annual counseling benefit.
• RRSP matching and RESP contribution programs.
• hirify.globalversary recognition program for long-term tenure.