Senior Business Data Analytics Manager (Beauty)

TL;DR

Senior Business Data Analytics Manager (Beauty/Ecommerce): Leading end-to-end commercial diagnostics across product, traffic, and customer lifecycle to drive GMV and sell-out impact with an accent on translating data into actionable strategies. Focus on optimizing conversion funnels, identifying growth bottlenecks, and applying AI-driven analytics to improve decision efficiency.

Location: Shanghai, China

Company

hirify.global is one of the world's largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care.

What you will do

• Lead commercial diagnostics across all hirify.global brands in China to identify growth patterns and structural gaps.
• Analyze GMV and sell-out performance, monitoring traffic trends and identifying conversion bottlenecks across the full funnel.
• Track customer lifecycle, retention, and reactivation trends to unlock growth opportunities.
• Quantify the impact of business opportunities and provide data-backed recommendations for AOP and QBRs.
• Partner with BI teams to enhance dashboards and standardize KPI frameworks across Media, CRM, and E-commerce.
• Apply AI and advanced analytics, including GenAI and predictive models, to improve diagnostics and decision efficiency.

Requirements

• 6–10 years of experience in business analytics, commercial analytics, or consulting.
• Strong ability to translate complex data into clear business insights and actionable strategies.
• Solid understanding of e-commerce, media, and customer lifecycle dynamics.
• Strong stakeholder management and influencing skills.
• Structured thinking with clear communication skills for senior stakeholders.

Nice to have

• Experience owning or directly driving business performance (e.g., P&L, category, or channel growth).
• Practical experience applying AI or advanced analytics in real business scenarios.
• Experience in beauty, fashion, or luxury industry analytics.

Culture & Benefits

• Exposure to a full portfolio of iconic beauty brands across fragrance, makeup, and skincare.
• Opportunity to influence cross-brand strategy and investment decisions.
• Culture of fearless kindness and an open, inclusive, and diverse workplace.
• Direct impact on business growth beyond simple reporting.