Email Marketing Specialist (B2B)

TL;DR

Email Marketing Specialist (B2B): Building, testing, and optimizing B2B email campaigns and landing pages with an accent on automation, performance reporting, and cross-functional collaboration with external agencies. Focus on hand-coding responsive templates, managing Marketo workflows, and improving QA processes to ensure high-quality digital experiences.

Location: Remote (United States only)

Salary: $86,400 – $198,700 USD (depending on geographic zone)

Company

hirify.global is a leader in data resilience and data security posture management, helping organizations secure and protect their data and AI at scale.

What you will do

• Manage targeting, campaign building, QA, and scheduling for one-time and triggered email sends in Marketo.
• Coordinate with external agencies for the creation of emails and landing pages, ensuring deliverables meet quality standards.
• Analyze delivery rates and campaign efficiency to own email performance and optimization.
• Serve as the internal subject matter expert on email best practices, technologies, and QA processes.
• Maintain and improve QA processes to ensure consistency across all email communications.

Requirements

• Must be based in the United States.
• 2+ years of experience operating an email marketing platform, including coding and deployment.
• Proficiency in HTML and experience using Litmus for email testing and rendering.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Advanced proficiency in Microsoft Word, Excel, and PowerPoint.

Nice to have

• Specific experience with Marketo.
• Deep knowledge of B2B email marketing best practices.
• Experience managing nurture programs, newsletters, and event invitations.
• Familiarity with basic web design principles and landing page creation.

Culture & Benefits

• Unlimited paid time off, 12 paid holidays, and additional global self-care days.
• Comprehensive medical, dental, and vision coverage starting on day one.
• 401(k) retirement plan with company matching contributions.
• Paid parental leave (8 to 16 weeks) and fertility/adoption support via Maven.
• Learning and growth opportunities through LinkedIn Learning, O’Reilly, and annual Global Day of Learning.