5 дней назад
Email Marketer (AdTech)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Email Marketer (AdTech): Driving ’s email marketing strategy to engage, retain, and convert customers with an accent on lifecycle management, automated triggers, and data-driven optimization. Focus on implementing AI-driven personalization, optimizing drip sequences, and scaling attributed revenue from the email channel.
Location: 100% remote within the US
Company
provides advertising software for brands to reach their audience across Connected TV, web, and mobile.
What you will do
- Execute end-to-end email campaigns from strategy and briefing to deployment and analysis.
- Develop and optimize automated triggers and drip sequences for onboarding, abandonment, and win-back flows.
- Conduct A/B tests on subject lines, layouts, and CTAs to maximize engagement.
- Segment subscriber databases to deliver personalized content based on behavior and demographics.
- Manage sender reputation, list hygiene, and compliance with CAN-SPAM, CASL, and GDPR.
- Collaborate with Design, Copy, and Data teams for brand consistency and CRM integrations.
Requirements
- 4+ years of experience in executing email marketing campaigns.
- Proven experience with enterprise ESPs like Inflection, Intercom, or Marketo.
- Ability to translate complex data sets into actionable insights and performance reports.
- Working knowledge of HTML/CSS for email rendering troubleshooting.
- Experience managing high-volume promotional calendars.
- Must be based in the United States
Culture & Benefits
- 100% remote work within the US.
- Flexible vacation policy and annual travel allowance.
- Three-day weekend every month.
- 100% healthcare coverage and 401k plan.
- Flexible Spending Account (FSA) for dependent, medical, and dental care.
- Access to coaching, therapy, and professional development.
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