Marketing Director, Growth Programs (SaaS)

TL;DR

Marketing Director, Growth Programs (SaaS): Leading demand generation strategy and executing integrated campaigns to drive ACV and pipeline growth with an accent on cross-functional alignment and data-driven optimization. Focus on scaling B2B growth programs, managing high-performing teams, and leveraging AI tools for campaign acceleration.

Location: US - Massachusetts - Waltham

Salary: $158,300 - $245,800

Company

hirify.global is a global leader in providing enterprise software solutions focused on automation and CRM.

What you will do

• Lead end-to-end demand generation campaigns across regional and segment-specific initiatives to hit ACV and pipeline targets.
• Drive cross-functional alignment between sales, product marketing, events, and digital teams.
• Utilize PowerBI and intent data platforms to measure, optimize, and report on campaign performance.
• Manage and grow a team of demand generation campaign managers, establishing best practices.
• Partner with the Partner marketing team to maximize MDF investments and co-marketing efforts.

Requirements

• 10+ years of experience in demand generation, specifically within enterprise software or SaaS.
• Proven experience building and managing high-performing B2B marketing teams.
• Data-driven mindset with proficiency in marketing analytics tools for decision making.
• Experience applying AI tools to accelerate the full campaign lifecycle.
• Must be based in or able to work from Waltham, Massachusetts, US.
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

Culture & Benefits

• Competitive compensation package including base salary, bonus incentives, and employee equity.
• Continuous learning and professional development opportunities.
• Innovative, inclusive, and flexible work environment.
• Access to Gartner-acclaimed technology leadership and tools.