Senior Growth Marketing Manager (B2B SaaS)

TL;DR

Senior Growth Marketing Manager (B2B SaaS): Developing and optimizing marketing and lead generation activities to drive sustainable scaling for a workplace safety software with an accent on performance marketing, conversion tracking, and B2B lead quality. Focus on building a scalable growth system, managing external specialists, and optimizing the full conversion funnel from paid acquisition to SQLs.

Location: Remote within Germany, hybrid, or onsite in Berlin

Salary: €70,000 – €80,000 per year plus a 10% quarterly bonus

Company

Berlin-based B2B SaaS startup providing digital solutions for workplace safety and lone worker protection.

What you will do

• Manage and optimize paid acquisition channels including Google Ads, Microsoft Ads, and LinkedIn Ads.
• Drive lead generation by designing and optimizing landing pages, CTAs, and user journeys.
• Develop and refine marketing copy and creative assets across various digital and offline channels.
• Research and implement targeted tests in niche media, trade publications, and industry portals.
• Coordinate with external freelancers and agencies for performance marketing and creative production.
• Analyze and report on conversions, lead quality, and SQLs in collaboration with the Sales team.

Requirements

• 5+ years of experience in growth, performance, or B2B marketing, preferably in B2B SaaS or startups.
• Proven track record of managing broad marketing responsibilities and holistic growth strategies.
• Deep expertise in paid search, keyword strategies, and funnel analysis.
• Proficiency with GA4, Google Tag Manager, HubSpot, and ad platforms.
• Fluency in German (required for meetings).
• Good knowledge of English.

Culture & Benefits

• Flexible work arrangements: remote within Germany, hybrid, or Berlin office.
• 30 days of annual vacation.
• Flat hierarchies with a pragmatic, product-focused approach.
• Tax-free meal allowances and gift cards.
• High-quality Apple hardware.
• Annual company retreats and team events.