Senior Marketing Director - Dealer Management Software

Location: Remote, based in the United Kingdom or Germany

Company

hirify.global provides purpose-built, industry-specific enterprise software, ERP, supply chain management, and compliance solutions to specialized organizations worldwide.

What you will do

• Own the global go-to-market strategy and marketing execution for equipment dealer management systems.
• Lead messaging, campaign strategy, budget management, lead generation, and lead follow-up for the segment.
• Improve website conversion, landing-page content, and segment positioning.
• Deliver sales enablement and marketing support for go-to-market teams.
• Align product marketing, sales support, marketing operations, and segment execution.
• Define market segmentation, TAM/SAM/SOM planning, and account-based marketing programs.

Requirements

• Experience in B2B marketing within the technology sector.
• Experience owning go-to-market strategy and marketing for a segment or vertical.
• Experience with messaging, branding, campaigns, and lead strategy.
• Ability to influence cross-functional teams without formal authority.
• Experience owning pipeline, acquisition, upsell, cross-sell, and retention outcomes.
• Metrics-driven approach to measuring objectives and marketing performance.

Nice to have

• Experience with dealer management systems, Dynamics BC, agriculture, or construction.
• Experience representing similar solutions at industry forums or on stage.
• Familiarity with CRM platforms, demand planning, or quality management.
• Experience in SaaS or enterprise software.

Culture & Benefits

• Remote work arrangement for employees based in the United Kingdom or Germany.
• Global and diverse employee base serving customers across more than 20 industries and 80 countries.
• Focus on diversity, equity, and inclusion across teams and leadership.