Demand Generation Marketer (AI)

TL;DR

Demand Generation Marketer (AI): Driving audience discovery and engagement for an AI-powered autonomous coding platform with an accent on paid campaigns, sponsorships, and vendor channel management. Focus on expanding verticalized campaigns, optimizing lead nurture programs, and leveraging AI tools to improve marketing execution efficiency.

Location: Remote (United States)

Salary: $95,000 – $146,000

Company

An AI software development company creating a secure, governed workspace for autonomous coding agents and human developers.

What you will do

• Execute day-to-day demand gen programs across sponsorships, paid campaigns, and vendor channels.
• Manage vendor relationships, logistics, timelines, and deliverables.
• Tailor messaging and channel selection for verticalized campaigns across specific industries and buyer segments.
• Research and recommend new channels and sponsorship opportunities for testing.
• Support regional execution and localization in Europe and APAC.
• Collaborate with marketing ops on lifecycle and nurture programs to drive business objectives.

Requirements

• 3–5 years of experience in demand generation, digital marketing, or paid media.
• Hands-on experience managing media sponsorships and paid advertising programs across multiple channels.
• Strong project management skills and ability to organize budgets and stakeholders.
• Proficiency in data analysis using tools like HubSpot, Salesforce, or HockeyStack.
• Must be based in the United States.
• Curiosity and willingness to integrate AI tools into marketing workflows.

Nice to have

• Experience with LinkedIn Campaign Manager, Google Ads, Common Room, or 6sense.
• Proficiency in program management tools like Asana.
• Background in vendor negotiation and media buying.
• Experience in B2C marketing or non-traditional B2B playbooks.

Culture & Benefits

• Equity and bonus opportunities provided.
• Transparent, consistent, and enjoyable interview process.
• AI-forward culture that encourages the use of AI tools for efficiency.
• Inclusive environment committed to equal employment opportunities.

Hiring process

• Timeline: 2–4 weeks from start to finish.
• Interviews with a mix of individual contributors, managers, and senior leaders.
• Permitted use of AI tools for take-home assessments (must be disclosed).