Specialist, Global Brand Marketing (Gamedev)

TL;DR

Specialist, Global Brand Marketing (Gamedev): Supporting global marketing efforts for the Call of Duty franchise with an accent on live-service campaign execution and asset workflows. Focus on coordinating seasonal content launches, managing go-to-market calendars, and ensuring brand consistency across global channels.

Location: Must be based in or be able to relocate to Santa Monica, CA (onsite schedule of four days per week)

Salary: $55,800 – $103,230 Annual

Company

A leading worldwide developer and publisher of interactive entertainment, home to iconic franchises including Call of Duty, Crash Bandicoot, and Tony Hawk's.

What you will do

• Execute live-service marketing plans for seasonal launches, in-game events, and collaborations across multiple channels.
• Coordinate go-to-market campaign workflows, including preparing briefs, tracking feedback, and managing approvals.
• Manage seasonal go-to-market calendars and asset trackers to ensure stakeholder alignment.
• Support the creation and sourcing of marketing assets, including in-game capture requests and legal reviews.
• Analyze marketing asset performance and player sentiment to optimize future strategies.
• Maintain brand consistency across all player-facing touchpoints according to Call of Duty standards.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field.
• 2–4+ years of experience in brand marketing, consumer marketing, or campaign management.
• Must be based in or be able to relocate to Santa Monica, CA.
• Experience collaborating with internal stakeholders and external agencies in a fast-paced environment.
• Strong organizational and project coordination skills.
• Passion for gaming and a deep understanding of player communities.

Nice to have

• Experience working on live-service or seasonal content campaigns.
• Familiarity with Call of Duty or other AAA live-service titles.
• Experience with project management tools such as Jira, Shotgrid, or Wrike.
• Familiarity with campaign analytics, reporting, and performance optimization.

Culture & Benefits

• Comprehensive medical, dental, and vision insurance, including HSA/HRA options.
• 401(k) with company match and tuition reimbursement.
• Paid holidays, vacation, sick time, and parental leave.
• Mental health and wellbeing programs, plus fitness programs.
• Free and discounted games.
• Relocation assistance may be available if the company requires a geographic move.