Manager, Product Marketing & Community Engagement (Gaming)

Location: El Segundo, California, United States; hybrid work with office attendance 2–3 times per week

Salary: $120,000–$150,000 annually, plus potential discretionary bonuses or incentives

Company

hirify.global America publishes and supports free-to-play online games and virtual worlds across PC, console, and mobile platforms, including MapleStory and Mabinogi.

What you will do

• Lead product marketing strategy and go-to-market planning across live game titles, including positioning, messaging, and audience definition.
• Plan and oversee integrated campaigns across social, influencer, PR, CRM, paid media, community, and partnership channels.
• Develop community programming including content, events, livestreams, and platform engagement strategies.
• Analyze campaign performance, player sentiment, community feedback, and data to provide actionable recommendations.
• Lead, mentor, and develop a team across product marketing and community functions.
• Improve marketing and community processes, tools, workflows, guidelines, and programs in collaboration with global teams.

Requirements

• 6+ years of experience in product marketing, brand marketing, or community management; gaming experience is preferred.
• At least 2 years of people management experience.
• Deep knowledge of online gaming across PC, console, and mobile platforms, including games-as-a-service models and virtual goods economies.
• Experience leading cross-functional campaigns, creative development, stakeholder alignment, and player communities.
• Strong analytical, communication, writing, organizational, project management, and problem-solving skills.
• Bachelor’s degree or equivalent experience, with experience using Discord, forums, community tools, and professional livestreaming content.

Culture & Benefits

• Flexible hours and a hybrid work model.
• Medical, dental, and vision coverage, with dependent coverage options.
• 401(k) plan with company match, health savings account contributions, flexible spending accounts, and insurance benefits.
• Paid time off, sick days, company holidays, and a year-end break.
• Wellness credit, yoga, language classes, catered lunches, happy hours, team events, and a stocked snack bar.