Marketing Manager (B2B Software)

TL;DR

Marketing Manager (B2B Software): Driving go-to-market execution for the DataGear brand with an accent on demand generation, content marketing, and AI-powered workflows. Focus on generating pipeline, sharpening competitive positioning, and leveraging AI tools to accelerate output and performance analysis.

Location: Remote

Company

hirify.global is a portfolio of B2B software brands providing tools for developers, data professionals, and IT teams worldwide.

What you will do

• Own demand generation via content marketing, email campaigns, paid search/social, webinars, and field events.
• Implement AI-powered workflows to accelerate content production, audience research, and analysis.
• Produce thought leadership, case studies, and SEO-optimized website copy to drive organic traffic.
• Execute end-to-end campaigns including briefing, building, launching, and optimizing.
• Manage and report on marketing metrics and pipeline contribution within Salesforce.

Requirements

• 5+ years of B2B marketing experience, specifically within a software company.
• Demonstrated proficiency in using AI tools (e.g., ChatGPT, Claude) in daily marketing workflows.
• Proven ability to independently execute campaigns from strategy through measurement.
• Analytical mindset with the ability to build attribution models and segment lists.
• Comfortable working in a lean team and handling a wide range of responsibilities.

Nice to have

• Experience with Salesforce CRM, including report building and pipeline attribution.
• Familiarity with data governance, data modeling, or database tooling.

Culture & Benefits

• High ownership and low bureaucracy environment where work is visible and consequential.
• Direct collaboration with the General Manager for fast decision-making.
• Focus on value and efficiency rather than corporate process and presentations.
• Remote-friendly work culture.