Digital Brand Manager, B2B Growth (Healthtech)

TL;DR

Digital Brand Manager, B2B Growth (Healthtech): Managing digital brand presence across B2B growth channels including web, social, and email with an accent on SEO, GEO, and AIO strategy. Focus on optimizing conversion funnels, improving lead generation metrics, and aligning digital experiences with brand storytelling.

Location: Remote (Must be based in the USA)

Salary: $103,710 – $149,340 + equity

Company

hirify.global provides advanced healthcare navigation products and services to improve health outcomes.

What you will do

• Own the day-to-day management of the marketing website, updating content and ensuring brand quality via CMS.
• Lead the strategy and creation of high-converting landing pages for integrated B2B campaigns across web, email, and paid media.
• Execute a test-and-learn program to optimize funnel metrics such as CTR, form completions, and demo requests.
• Implement SEO, GEO, and AIO strategies to ensure brand discoverability across search engines and LLMs.
• Partner with Marketing Operations to track digital KPIs, organic traffic, and contribution to the sales pipeline.
• Collaborate with designers and developers to implement scalable page templates and modern digital journeys.

Requirements

• Must be based in the USA (indicated by 401k and US-specific health benefits).
• 5–8 years of experience in digital marketing, web management, or lifecycle marketing (B2B healthcare/healthtech preferred).
• Hands-on experience managing marketing websites via CMS (e.g., WordPress) and automation platforms (e.g., HubSpot).
• Strong understanding of conversion marketing, UX fundamentals, and content hierarchy.
• Proficiency with design tools such as Figma, Adobe Creative Suite, or Canva.
• Familiarity with technical SEO and AI-driven search (AIO) tools and concepts.

Nice to have

• Experience working within regulated industries like healthcare or digital health where privacy and compliance are critical.

Culture & Benefits

• Remote-first culture with provided Work-From-Home reimbursement.
• Comprehensive medical, vision, and dental coverage, plus 401(k) savings plan through Fidelity.
• Generous Paid Time Off (PTO), Discretionary Time Off (DTO), and 12 weeks of paid parental leave.
• Family Building Benefit including up to $25,000 for surrogacy and adoption financial assistance.
• Free access to hirify.global telemedicine and healthcare navigation services for employees and dependents.
• 24 hours of Paid Volunteer Time Off (VTO) per year.